12pm - 1pm

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2016 Mobile Ad Summit
Tuesday
, 
February 
05
 at 
9:30am
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Full Name

Company & Title

Descriptive text about the speaker goes here.

About The Event

Clear your calendar - It's going down! Quote Blocks kicks off on April 26th, and you're invited to take part in the festivities. Join us for a day of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

List Item

Clear your calendar - It's going down! Splash Blocks kicks off on April 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

List Item

Clear your calendar - It's going down! Splash Blocks kicks off on April 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

2:00 PM

Opening Credits & Welcome Coffee

Enjoy a fresh cup of coffee before the presentations. We’ll be handing out pamphlets that outline this evening’s details.

Good ID:  What’s policy got to do with it?

Tuesday
, 
February 
05
 at 
9:30am 
4:00pm
RSVPs Closed
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Event type

Feb 
05
, 
2019
RSVPs Closed
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Good ID: What’s policy got to do with it?
9:30am
 – 
4:00pm

 IIn our age of data and identification, how can the governance of digital ID systems ensure that they are good for people, governments, and business? You’re invited to a dialogue workshop to discuss how ID systems, from state, defacto to self-asserted, can be governed to empower and protect people, and to explore the ethical decisions they pose for governments, technologists, and businesses.

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 IIn our age of data and identification, how can the governance of digital ID systems ensure that they are good for people, governments, and business? You’re invited to a dialogue workshop to discuss how ID systems, from state, defacto to self-asserted, can be governed to empower and protect people, and to explore the ethical decisions they pose for governments, technologists, and businesses.

 IIn our age of data and identification, how can the governance of digital ID systems ensure that they are good for people, governments, and business? You’re invited to a dialogue workshop to discuss how ID systems, from state, defacto to self-asserted, can be governed to empower and protect people, and to explore the ethical decisions they pose for governments, technologists, and businesses.

SAVE THE DATE:


In our digital world, data and identity are synonymous. As the world responds to data-related scandals with new business models, checks, and balances, we invite you to help consider the appropriate governance for digital identity. Regulating how digital identities are created and used can play a powerful role in ensuring everyone can fully and fearlessly engage in digital society.

 

In this full-day workshop, we will explore the ethical decisions and policy avenues that can empower individuals, while simultaneously protecting their right to privacy, security, and user control. Our conversation will kick off a global series dedicated to thoughtful debate and the collaborative development of digital identity policies, practices, and technologies that work for everyone, everywhere.

Because ID systems are not inherently good or bad, it is critical that we plan for the outcomes we want. With careful design and safeguards, all forms of ID – state-issued, defacto data trails, and self-sovereign – can embody Good ID.

 

Let’s explore:

>       What is our shared understanding of ‘digital identity’?

>       What makes digital identity good for people, government, and business?

>       What uses of identity should be regulated to better empower and protect individuals as well as to curb bad ID?

>       What regulatory approaches can help make identity more inclusive, secure, and safe for everyone to use?

>       How can good governance change the game and restore power to individuals?

>       What can we learn from recently enacted laws, standards, and innovations in the US and globally?

Working Workshop Agenda

0930 - 0950

WELCOME AND OVERVIEW OF THE DAY

Nicco Mele, director of the Shorenstein Center on Media, Politics and Public Policy at Harvard Kennedy School

Tom Wheeler, former chairman of the U.S. Federal Communications Commission, and current fellow at the Shorenstein Center

Thea Anderson, Omidyar Network

0950 - 1015

Introductions and characteristics of Good ID


     




 

1015-1115

Policy making for state, private sector and decentralised ID systems


- Rebeca Romana, Civil Registry, Organization of American States 

- Pamela Dingle, Director of Identity Standards, Microsoft

- Elizabeth M. Renieris, Global Policy Counsel, Evernym

1115 - 1130

Break






1130 - 1210

How can policy support Good ID?

Priority issues for policy to support Good ID

1210-1255

Lunch


1255 - 1355

Good Policy for Good ID

 Exercise: designing ID policies that are good for state, business and individuals

1355 - 1415

 Tensions within ID

- Pam Dixon, Executive Director, World Privacy Forum

- Jonathan Donner, Senior Research Director, Caribou Digital

1415 - 1435

Taking action for Good ID

Exercise: mapping policy actions to advance Good ID

1435 - 1520

Individual Action roadmaps

Exercise: developing individual action plans to advance Good ID

1520 - 1400

Closing and final debrief


1400 - 

Workshop concludes

   

Let’s explore:



What is our shared understanding of ‘digital identity’?


What makes digital identity good for people, government, and business?


What uses of identity should be regulated to better empower and protect individuals as well as to curb bad ID?


What regulatory approaches can help make identity more inclusive, secure, and safe for everyone to use?


How can good governance change the game and restore power to individuals?


What can we learn from recently enacted laws, standards, and innovations in the US and globally?


Let’s explore:



What makes digital identity good for people, government, and business?


What uses of identity should be regulated to better empower and protect individuals as well as to curb Bad ID?

What regulatory approaches can help make identity more inclusive, secure, and safe for everyone to use?

How can good governance change the game and restore power to individuals?


What can we learn from recently enacted laws, standards, and innovations in the US and globally?



Joining the conversation are leaders from government, private sector, academia, and civil society who want to make identity work for all. We will invite some to share their first-hand experiences from various political contexts, and we will guide the conversation toward practical solutions that are relevant worldwide.

The workshop will be hosted by Nicco Mele, director of the Shorenstein Center on Media, Politics and Public Policy, and Tom Wheeler, former Chairman of the U.S. Federal Communications Commission, and current Fellow at the Shorenstein Center for Media, Politics, and Public Policy at Harvard University Kennedy School. The workshop is supported by the Omidyar Network.


We look forward to your participation

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The workshop will include participants from policy making, academia, government and private sector engaged directly on ID as well as related areas and concerns, and will include invited presentations as well as active discussion to explore the many dimensions of governing for privacy, security, and user-control. We look forward to your participation, and will be in touch shortly with further information about the event.

 IIn our age of data and identification, how can the governance of digital ID systems ensure that they are good for people, governments, and business? You’re invited to a dialogue workshop to discuss how ID systems, from state, defacto to self-asserted, can be governed to empower and protect people, and to explore the ethical decisions they pose for governments, technologists, and businesses.

How to govern digital ID systems for ‘Good ID’?
Tuesday
, 
February 
05
 at 
9:30am
RSVPs Closed
Text goes here
X

Text Block #8

Quick Solutions

In our age of data and identification, how can the governance of digital ID systems ensure that they are good for people, governments, and business? You’re invited to a dialogue workshop to discuss how ID systems, from state, defacto to self-asserted, can be governed to empower and protect people, and to explore the ethical decisions they pose for governments, technologists, and businesses.

This workshop will explore how the governance of ID systems can deliver the positive potential of digital identity: 

What attributes of ID systems can be regulated for?
How can regulatory approaches help progress towards ‘Good ID'
What are the differences and commonalities between governance of legal, de-facto and self-sovereign forms of ID?

How can we govern digital ID systems for ‘Good ID’?

In our age of data and identification, how can the governance of digital ID systems ensure that they are good for people, governments, and business? You’re invited to a dialogue workshop to discuss how ID systems, from state, defacto to self-asserted, can be governed to empower and protect people, and to explore the ethical decisions they pose for governments, technologists, and businesses.


This workshop will explore how the governance of ID systems can deliver the positive potential of digital identity: 

What attributes of ID systems can be regulated for?
How can regulatory approaches help progress towards ‘Good ID'
What are the differences and commonalities between governance of legal, de-facto and self-sovereign forms of ID?
The workshop will include participants from policy making, academia, government and private sector engaged directly on ID as well as related areas and concerns, and will include invited presentations as well as active discussion to explore the many dimensions of governing for privacy, security, and user-control. We look forward to your participation, and will be in touch shortly with further  information about the event. 

Speakers

Jerry Zen

CEO, 3DAYS

Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Kate Welsh

VP of Sales, 3DAYS

With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Sarah Chen

CEO, AdTank

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Jenny Grace

Founder, Target Tween

Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Forest Bello

VP, Digital Media, Clicker

As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.

Amit Sands

Digital Director, Power Haus

Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.

Vee Nguyen

Editor, Ad Market Magazine

Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.

Charlie Gaudenzi

Mobile Analyst, Mobile Arts

Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails



Good ID Dialogues

The workshop is part of the Good ID dialogues, an Omidyar Network initiative for constructive debate and development of new future-facing ID norms, intended to strengthen standards and tools that can help build better systems that work for everyone. We invite you to help shape this journey and the future of digital identity systems.

 Good ID Dialogues

The workshop is part of the Good ID dialogues, an Omidyar Network initiative for constructive debate and development of new future-facing ID norms, intended to strengthen standards and tools that can help build better systems that work for everyone. We invite you to help shape this journey and the future of digital identity systems. 

The workshop is part of the Good ID dialogues, an Omidyar Network initiative for constructive debate and development of new future-facing ID norms, intended to strengthen standards and tools that can help build better systems that work for everyone. We invite you to help shape this journey and the future of digital identity systems.Sponsors Block #1

Sponsors Block #2

About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

Register to Participate

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